Which brand is better: Vivo vs Samsung? – Explained

In the competitive smartphone market, both Vivo and Samsung have established themselves as prominent players. This comparison aims to evaluate various aspects of both brands, considering factors such as design, performance, camera quality, software, and pricing.

Design and Build Quality

Vivo and Samsung have distinct design philosophies. Samsung often opts for sleek, premium designs with glass backs and metal frames. Vivo, on the other hand, tends to experiment with unique finishes and bold color choices. Both brands prioritize build quality, but the preference between them depends on personal taste.


When it comes to performance, Samsung and Vivo offer a range of devices catering to different user needs. Samsung’s Galaxy S and Note series typically feature high-end processors, providing top-tier performance. Vivo, known for its V and X series, also offers capable processors but may target a slightly different market segment.

Camera Technology

The camera capabilities of smartphones have become a crucial factor for many users. Samsung has consistently delivered impressive camera setups in its flagship devices, incorporating advanced features and optimizing image processing. Vivo, however, has gained recognition for pushing boundaries with innovative camera technologies, especially in the mid-range segment.

Software Specification

Samsung predominantly uses its customized skin, One UI, on top of Android, providing a user-friendly and feature-rich experience. Vivo, on the other hand, employs Funtouch OS, which offers a unique interface with various customization options. The preference for either depends on individual preferences regarding user interface design and additional features.

Table of Vivo vs Samsung Comparison

Aspect Vivo Samsung
History of Emergence Founded in 2009 under BBK Electronics Subsidiary of Samsung Group, active since the late 1980s
Design and Build Quality Bold color choices, unique finishes Sleek, premium designs with glass backs and metal frames
Performance V and X series, capable processors Galaxy S and Note series, high-end processors
Camera Technology Innovative mid-range camera technologies Impressive camera setups in flagship devices
Software Specification Funtouch OS with customization options One UI on top of Android, user-friendly experience
Battery Life Focus on long-lasting batteries Large batteries with efficient power consumption
Innovative and Uniqueness Features like pop-up cameras, under-display fingerprint sensors Innovations in display technology, Galaxy Fold series
Pricing Strong presence in mid-range and budget segments Flagship devices with premium price tags
After-Sales Support Expanding service centers with potential regional variations Well-established global service network for prompt assistance

Battery Life

Both Vivo and Samsung produce devices with commendable battery life. Samsung’s devices often feature large batteries, and its optimization efforts ensure efficient power consumption. Vivo, too, focuses on delivering devices with long-lasting batteries, especially in its mid-range and budget-friendly offerings.

Innovative and Uniqueness

Innovation sets brands apart, and both Vivo and Samsung have made strides in this area. Samsung, with its Galaxy Fold series and advancements in display technology, showcases a commitment to innovation. Vivo, meanwhile, is recognized for features like pop-up cameras and under-display fingerprint sensors, adding a touch of uniqueness to its devices.


Pricing strategy varies between Vivo and Samsung. Samsung’s flagship devices often come with premium price tags, reflecting the cutting-edge technology they offer. Vivo, while also offering premium devices, has a strong presence in the mid-range and budget segments, providing value for money across a wider range of products.

After-Sales Support

After-sales support networks are a crucial aspect of the overall user experience. Samsung has a well-established global service network, ensuring prompt assistance. Vivo, while expanding its service centers, might have regional variations in support quality.


After-sales support is a crucial factor in the overall smartphone experience. Samsung has a well-established global service network, ensuring prompt assistance and reliable service centers. Vivo, while expanding its service centers, may have regional variations in support quality. Understanding the after-sales support infrastructure for both brands is essential for users seeking a seamless and reliable customer service experience throughout the lifespan of their smartphones.

Bottom Up

Choosing between Vivo and Samsung ultimately boils down to individual preferences and priorities. Samsung is renowned for its high-end flagship devices and consistent quality, while Vivo has carved a niche with innovative features and a broader product range, catering to diverse consumer needs.