OnePlus is a Chinese smartphone manufacturer that was founded in December 2013 by Pete Lau and Carl Pei. The company is known for manufacturing high-quality, high-performance smartphones at affordable prices. OnePlus is headquartered in Shenzhen, China, and has additional offices in India, the United States, and Europe.
OnePlus History
OnePlus successful history since its founding in 2013. Here are certain key moments in the company’s success story:
- Launch of the OnePlus One: The OnePlus One, launched in 2014, was the company’s first smartphone and was advertised as a flagship killer. The device gave high-end specs at a comparatively affordable price and was well-received by both critics and consumers.
- Growth in new markets: After the success of the OnePlus One, the company rapidly expanded to new markets. In 2015, OnePlus launched in India, quickly becoming one of its largest markets. The company has also extended to Europe, the United States, and other parts of Asia.
- Partnership with Cyanogen Inc.: In its early years, OnePlus partnered with Cyanogen Inc. to offer the operating system for its devices. This helped to distinguish the company from other Android smartphone manufacturers and interest to the tech-savvy audience that OnePlus was targeting.
- Successive launches of new devices: Over the years, OnePlus has launched several successful devices, such as OnePlus 3, 5, 6, and 7 series. These devices have continued to offer high-end specs at a relatively reasonable price, which has helped OnePlus build a loyal following.
- Collaboration with McLaren: In 2018, OnePlus declared a collaboration with the luxury sports car manufacturer McLaren. The partnership resulted in the launch of the OnePlus 6T McLaren Edition, which featured a distinctive design and special features inspired by McLaren cars.
- Launch of the Nord series: In 2020, OnePlus launched the Nord series, which was meant for a more budget-conscious audience. The devices accessible solid specs at an even more reasonable price point than OnePlus’s flagship devices and have been well-received by critics and consumers. In 2020, Pete Lau announced that he would be stepping down as CEO of OnePlus to focus on a new project within the company’s parent organization, BBK Electronics. Carl Pei also left the company in a similar year to initiate his own venture, Nothing.
Owner
OnePlus is owned by BBK Electronics, a large Chinese conglomerate that also owns numerous other smartphone brands, including Oppo and Vivo. BBK Electronics is privately owned and does not disclose its net worth, but it is projected to be worth tens of billions of dollars.
OnePlus Net Worth
As for OnePlus precisely, the company’s net worth is private. However, in 2020, OnePlus reported $1.4 billion in revenue for the year, up from $1.1 billion in 2019. This suggests that the company continues to grow and increase its market share.
